The Social Media Mayor

New media consultant Alex Torpey utilized social media to win the Mayoral Race in his New Jersey town.

There still is nothing more effective than having a one-on-one conversation with a voter. But in addition to actual door-to-door campaigning, I did what I can only describe as virtual door knocking, which was adding as many people on Facebook that live in South Orange and sending an introductory message. Having done 100-200 of those, it certainly helped personalize the campaign and create a better connection when a volunteer or I subsequently called them or went to their house. We tried to bridge the physical and digital worlds in as many as possible, including having QR codes on lawn signs, but they haven’t caught on enough yet such that more than a handful of people scanned them.